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£75 £165
Since husband-and-wife duo Ditte and Nicolaj Reffstrup took over Danish fashion label GANNI in 2009, it’s continually gathered pace, rapidly growing from a small cult following into globally recognised success. The brand encapsulates the easy-going, effortless cool of Copenhagen with minimalist designs like the Stary jeans; high-rise with a relaxed wide leg and a subtle brand patch at the back, they’ll look right at home cycling around Denmark’s capital.
Ganni’s distinctive yet wearable collections are driven by how the creative director herself wants to dress, lending everything an easy, organic feel. With a perfect blend of femininity and cool - and reasonable prices - this is one to bookmark.
'Made with 100% organic cotton. Organic cotton is grown without synthetic pesticides and fertilisers, uses less water and emits up to 46% less greenhouse gas than non-organic.'