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£29 £45
General Sleep crafts these grey socks from impeccably soft merino wool and brushed possum down – both of which are sourced in the label’s native New Zealand. They’re blended with a touch of fine silk, then finished with ribbed cuffs.
General Sleep blurs the lines between nightwear and daywear, with minimal, classic designs, made in India from certified organic cotton and linen, using green energy. There’s also a hand-loomed core collection, and offcuts are recycled into paper or labels to reduce waste.