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£500
Of all the logos to have graced the face of the fashion industry, few come close to the prestige held by Givenchy's 4G emblem. Reimagined in 2003 by graphic designer Paul Barnes, it takes centre stage with the design of this hoody. Plucked from Matthew M. Williams latest line-up at the helm of the Parisian label, this style is spun from a cosy wool and cashmere blend, falling to a dropped-shoulder profile to keep unwanted chills at bay. As a final flourish, it's embroidered with the iconic crest – what else?
With its haute couture roots and now under creative director Sarah Burton, Givenchy is one of fashion's most sought-after brands, whether it's leather bags and boots, elegant tailoring and evening dresses or luxury casual wear.