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£1000
If there's one thing you can expect from a new Gucci collection, it's a splattering of logomania. Right on cue: the Aria trousers waltz in as part of the AW23 line-up. This pair is imagined from a linen-heavy blend for a breezy fit and shaped to a subtle flared leg for a hint of 70s nostalgia. Then, they're doused in the label's iconic interlocking G moniker, from the structured waistband to the ankle-grazing cuffs.
Hottest heritage brand on the fashion radar right now, Gucci is redefining modern luxury under new creative director Alessandro Michele’s visionary command. See the collection in Vogue, Tatler and many others.