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£305
The GG motif has been a mainstay in Gucci's collection for as long as we can remember, although it really rose in prominence when logomania became such a huge hit. From the Florentine label's latest capsule, the Chunky B low-top trainers are the latest pair to be branded with the famous logo; you’ll find it at the heel, glimmering in a metallic finish. Lace yours up next time you head into the city and you can expect to catch some serious side-eyes, alongside all-day comfort.
Hottest heritage brand on the fashion radar right now, Gucci is redefining modern luxury under new creative director Alessandro Michele’s visionary command. See the collection in Vogue, Tatler and many others.