GG-Embossed Leather Flatform Trainers

The GG motif has been a mainstay in Gucci's collection for as long as we can remember, although it really rose in prominence when logomania became such a huge hit. From the Florentine label's latest capsule, these flatform trainers are the latest pair to be branded with the famous logo; they're complete with perforated panelling and a Web stripe at the side too. Lace yours up next time you head into the city and you can expect all-day comfort.

• Upper: 100% calf leather Lining: 100% calf leather Sole: 100% rubber
• Product Code: Ref: R04074539

Hottest heritage brand on the fashion radar right now, Gucci is redefining modern luxury under new creative director Alessandro Michele’s visionary command. See the collection in Vogue, Tatler and many others.