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£645
The GG motif has been a mainstay in Gucci's collection for as long as we can remember, although it really rose in prominence when logomania became such a huge hit. From the Florentine label's latest capsule, these flatform trainers are the latest pair to be branded with the famous logo; they're complete with perforated panelling and a textured outsole too. Lace yours up next time you head into the city and you can expect all-day comfort.
Hottest heritage brand on the fashion radar right now, Gucci is redefining modern luxury under new creative director Alessandro Michele’s visionary command. See the collection in Vogue, Tatler and many others.
