Monogram-Pattern Relaxed-Fit Swim Shorts

No label is more proud of its heritage than Gucci; and if it's proof you're after, look no further than these lined, drawstring swim shorts from the Florentine label (it doesn't take an expert to recognise Guccio Gucci's initials stamped left, right, and centre). A relaxed-fit pair with an embroidered patch at the front leg, it's a strong reminder that logomania is as popular right now as ever before – in fact, we don't remember it ever being this coveted.

• 100% polyamide

Hottest heritage brand on the fashion radar right now, Gucci is redefining modern luxury under new creative director Alessandro Michele’s visionary command. See the collection in Vogue, Tatler and many others.