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£3300
Selfridges Says: If you’re accustomed to Gucci’s more is more aesthetic, then this jacket will come as a surprise; it’s completely devoid of the label’s signature branding– but fear not, there’s still logomania aplenty, well, when you turn it inside out, that is. Made to be reversible, one side of the varsity-style bomber is woven from satin-like fabric and adorned with a colourful mushroom appliqué on the chest. In contrast, the other side, just as preppy, is stitched from denim and subtly sports the label’s moniker on the cuff.
Hottest heritage brand on the fashion radar right now, Gucci is redefining modern luxury under new creative director Alessandro Michele’s visionary command. See the collection in Vogue, Tatler and many others.