Sexiness Text-Print Cotton-Jersey Sweatshirt

There was something slightly off-kilter about Gucci’s latest show; we reckon it was the unfamiliar presence of kink (think riding crops, vinyl chokers and leotards, galore). The Sexiness sweatshirt is much more straightforward than the rest, requiring little more than a text print slicked across the chest by way of connotations. It’s a light cotton-jersey crewneck cut to a roomy, oversized fit – which serves to symbolise fashion’s freedom in the 90s.

• 100% cotton

Hottest heritage brand on the fashion radar right now, Gucci is redefining modern luxury under new creative director Alessandro Michele’s visionary command. See the collection in Vogue, Tatler and many others.