£30 £55
Guiding you into a world of Pure Imagination is pretty much the central goal of House of Sunny, the London brand that has us charmed with its retro graphic and (forgive us) resolutely sunny attitude. Scattered with flower-power symbolism of the '60s – yes, that is a yellow submarine – this psychedelic printed T-shirt is cut from soft cotton-jersey and radiates feel-good hippy spirit. That's festival wear sorted, then.
An independent brand with an original vision, House of Sunny creates alternative, everyday pieces imbued with a timeless free spirit. It identifies as a slow fashion label, with just two seasonal drops a year and a low-waste ethos.