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£140
Given its name, you might think House of Sunny’s studio is overlooking azure seas and sandy shores, but it actually calls East London home. So that’s why the pieces it creates are equally at home in either setting, like the Pure Shores dungarees. Crafted from denim cloaked in a subtle watery print and cut with straight legs, they’re ready to slip on whether you’re exploring the British capital or soaking up some Vitamin D in a beachside café.
An independent brand with an original vision, House of Sunny creates alternative, everyday pieces imbued with a timeless free spirit. It identifies as a slow fashion label, with just two seasonal drops a year and a low-waste ethos.