Reverse-logo Detailing Unisex T-shirt

A progressive approach to the long-sleeved T-shirt by HUGO, inspired by archive designs from the 90s. Styled for unisex wear, this oversized-fit T-shirt is created in interlock cotton with a heavyweight feel and detailed with repeat logos in reverse across the chest and at the sleeves. A stand collar enhances the directional appeal of this piece, part of the limited-edition HUGO Pop-Up collection available exclusively online.

Founded in 1924, the German company known for its sharp suiting and white shirts is undergoing a high-fashion metamorphosis with Jason Wu at its reins. Known for his love of flourish, the designer challenges the streamlined Hugo Boss aesthetic, and the result is an accomplished mix of classic and modern with an emphasis on print and cut. See the looks in Vogue, Elle and Glamour.