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A floaty dress by HUGO Womenswear, crafted in lightweight cotton printed with the season's blurred floral pattern. Cut to a slim fit, this one-shoulder dress features an asymmetric hem and a drawstring detail that ruches the side-waist panel. Add statement heels for a big night out, or contrast the feminine design with sporty trainers for a more laid-back look.
Founded in 1924, the German company known for its sharp suiting and white shirts is undergoing a high-fashion metamorphosis with Jason Wu at its reins. Known for his love of flourish, the designer challenges the streamlined Hugo Boss aesthetic, and the result is an accomplished mix of classic and modern with an emphasis on print and cut. See the looks in Vogue, Elle and Glamour.
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