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£99
Say it with HUGO this season. Personalize your sweatshirt in iconic HUGO reversed style with any word you choose. This regular-fit cotton sweatshirt is printed in Germany, and is finished with classic ribbing and a HUGO logo at the back neck. Your unique sweatshirt will be delivered in a HUGO fabric bag.
Founded in 1924, the German company known for its sharp suiting and white shirts is undergoing a high-fashion metamorphosis with Jason Wu at its reins. Known for his love of flourish, the designer challenges the streamlined Hugo Boss aesthetic, and the result is an accomplished mix of classic and modern with an emphasis on print and cut. See the looks in Vogue, Elle and Glamour.
