£129
A limited-edition sweatshirt by HUGO, crafted in heavyweight French terry cotton with an oversized fit for unisex wear. This statement hoodie is printed at the chest with collection artwork and finished with ribbons at the neckline carrying the reversed logo. Signature detailing at the left sleeve puts an extra touch of DNA on this sweatshirt.
Founded in 1924, the German company known for its sharp suiting and white shirts is undergoing a high-fashion metamorphosis with Jason Wu at its reins. Known for his love of flourish, the designer challenges the streamlined Hugo Boss aesthetic, and the result is an accomplished mix of classic and modern with an emphasis on print and cut. See the looks in Vogue, Elle and Glamour.