Viola Clean Jeans

Smart isn’t really in our vocabulary, but we were inspired by tailoring when we added pressed creases to the wide-leg Viola jeans. Designed in a new fit for the brand's collection, this pair has a hint of stretch and a ‘clean’ looking blue wash that uses less water than a more worn-in effect would require. We love how they turned out.

• 98% Cotton, 2% Elastane

A byword for weekend casual, homegrown company Hush have built a loyal following with their winning combination of comfort with polish. Strong points include wear-anywhere midi dresses, tops for every occasion and smart-enough-to-be-seen loungewear, along with a carefully curated accessories collection.