Willow Girlfriend Chino

We'll always be loyal to denim, but there's something about the super-soft texture of the Willow girlfriend chinos that makes them just as comfortable and wearable as our trusty jeans. Crafted from breathable cotton with a hint of stretch, this pair is cut to a tapered fit with roll-up hems – perfect for showing off a classic pair of high-top trainers.

• 97% Cotton, 3% Elastane

A byword for weekend casual, homegrown company Hush have built a loyal following with their winning combination of comfort with polish. Strong points include wear-anywhere midi dresses, tops for every occasion and smart-enough-to-be-seen loungewear, along with a carefully curated accessories collection.