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£85
Jacquemus chose to show its AW21 collection in a faux mountain setting, so it’s only natural that the French label crafts hiking-ready pieces like the Le Bob Artichaut hat to keep you protected from the sun. This summery style subverts the classic bucket shape by adding a hit of prairie-style with its floppy brim, raw edge and drawstring ties at the sides. Of course, it’s finished off with a metal logo plaque.
Essentially pared back and minimalist, self-taught French designer Simon Porte Jacquemus pairs tradition and modernity with playful irreverence. Classic references meet with unexpected proportions and distinctive details, in collections that are youthful, fresh, yet with a timeless elegance.