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Inspired by the Provençal location of the label’s SS20 runway, Jacquemus’s yellow keychain is shaped to resemble one of the lemons which grow abundantly in scented groves across the region. It’s crafted from tactile macramé-knotted raffia and suspends from logo-engraved lobster-clasp and split-ring hardware.
Essentially pared back and minimalist, self-taught French designer Simon Porte Jacquemus pairs tradition and modernity with playful irreverence. Classic references meet with unexpected proportions and distinctive details, in collections that are youthful, fresh, yet with a timeless elegance.
