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£7
These briefs from John Lewis & Partners have been crafted from pure cotton, feature elasticated waists plus bunny prints and come in a handy pack of five.
By buying cotton products from John Lewis & Partners, you're supporting more sustainable cotton farming through the Better Cotton Initiative. BCI is a not-for-profit organisation which exists to make global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector's future. BCI works with partners around the world such as WWF, Solidaridad and Cotton Connect to train farmers to produce cotton more sustainably. Better Cotton is sourced via a principle of "mass balance" and is not physically traceable to end products. However, BCI Farmers benefit from the demand for Better Cotton in equivalent volumes to those we source.
Designed in-house, John Lewis & Partners introduces a style philosophy focused on individuality, colour and versatility. Every season, designers create distinct colour groups that include both the building blocks of every wardrobe and vibrant stand-out pieces.
'Made with 100% Better Cotton. Through the Better Cotton Initiative (BCI), farmers are trained in efficient water use, care of soil health and natural habitats, reducing use of harmful chemicals and applying decent work principles, to improve cotton production for people producing it and the environment.'