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£34 £85
The ones that started it all, Levi's 501 jeans changed the world of denim, becoming the ultimate icon of American culture. Updated with a slim tapered leg, they offer a tighter profile than the classic 501s, a design decision that is enhanced by the slight stretch in the fabrication - sitting at the waist with a button fly and five-pocket styling, they look at home with a plain white tees and simple footwear.
The oldest (and probably best-known) denim brand in the world continues to stay relevant with affordable collections for women, children and men that combine heritage with innovation, and improving sustainability with fibres like hemp and recycled materials.