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£55 £110
This decade is reaching new heights - literally. And while you might be emotionally attached to skinny jeans, there's something about our '70s High Flare Jeans that despite their nods to a decade known for lava lamps and pet rocks feel incredibly fresh and modern.
The oldest (and probably best-known) denim brand in the world continues to stay relevant with affordable collections for women, children and men that combine heritage with innovation, and improving sustainability with fibres like hemp and recycled materials.