£160.3 £183.2
Judith Milgrom founded her Parisian boutique, Maje, in the 90s, but she's got a penchant for the 70s by the looks of the Japollo dress. A lightweight midi for sashaying through the summer season and beyond, it's whipped up in paisley-print crepe that speaks of the retro era. As for the A-line shape and asymmetric hem? They nip you in at the waist and accentuate your natural figure. Time for a picnic in the park we reckon.
Marrying everyday luxury with a nonchalant elegance, Maje helped popularise the now-iconic 'French' look, and continues to be a touchstone for effortless Parisian style.