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£96 £240
Marques' Almeida's jeans feel anything but ordinary. Made from denim blended with 40% recycled cotton and 13% organic cotton, they're cut in a slouchy boyfriend shape and washed to create an acid effect - the frayed hems accentuate the relaxed look. When it comes to styling, embrace this season's love of double denim.
Founded by designers Marta Marques and Paulo Almeida in 2011, Marques'Almeida subscribes to the Helmut Lang school of thought, where fashion is about attitude, not hemlines. With a focus on cut, colour and texture, their unique collections combine innovation, art and luxury.
'Made with at least 50% Refibra™, organic and recycled cotton. Refibra™ technology involves upcycling cotton scraps from garment production and transforming them into cotton pulp. This is added to wood pulp and the combined material transformed to produce TENCEL™ Lyocell fibres. Organic cotton is grown without synthetic pesticides and fertilisers, uses less water and emits up to 46% less greenhouse gas than non-organic. Recycled cotton reduces waste, uses fewer natural resources and has a lower environmental impact.'