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£145 £725
The vibrant floral print which plays out across this white MSGM dress is a fine example of the label’s uninhibited use of colour for the new season. It’s crafted from cotton with short puffed sleeves and generous gathers through the waist and hemline panel for gentle volume. Fasten the tie at the nape of the neck and opt for striking leather accents to complete the look.
Launched by former DJ Massimo Giorgetti in Milan, MSGM’s use of piercing colours, crazy patterns and digital prints was an immediate hit with a young, fun and modern following as seen in publications like Marie Claire and Grazia.