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£94 £235
MSGM founder Massimo Giorgetti demonstrates his preference for mood-lifting hues with these blossom-pink trousers. They're crafted in Italy from cotton twill with a high-rise waist and wide legs falling to cropped cuffs.
Launched by former DJ Massimo Giorgetti in Milan, MSGM’s use of piercing colours, crazy patterns and digital prints was an immediate hit with a young, fun and modern following as seen in publications like Marie Claire and Grazia.