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£132 £265
These neon-pink tie-dyed jeans debuted on MSGM's SS20 runway, which was an ode to prismatic pattern and colour. They're crafted in Italy from mid-weight cotton denim and shaped to a relaxed straight leg cropped just above the ankle, then finished with the label's logo embroidered in white at the hip. Emulate the show's styling by teaming them with a billowy tonal blouse and split-toed boots.
Launched by former DJ Massimo Giorgetti in Milan, MSGM’s use of piercing colours, crazy patterns and digital prints was an immediate hit with a young, fun and modern following as seen in publications like Marie Claire and Grazia.