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£45 £150
Ninety Percent has taken an approach traditionally applied to denim and reworked it for the brand's organic cotton pieces. The classic hoodie design has been washed and re-dyed for a unique stonewash finish. This style fits slightly oversized, with cuffed sleeves, seam detailing and contrasting drawcords. Note how the dye naturally gathers around the seams.
Bringing together ethics and aesthetics, Ninety Percent is a contemporary sustainable womenswear brand that shares 90% of its distributed profits between charitable causes and those who make the collection happen. Expect elevated essentials, from well-cut organic cotton sweats to detail-driven jersey staples and beautifully crafted knits from organic merino wool.
