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£129 £430
"The items we sell are all things that we wear ourselves," says O Pioneers' co-founders, Clara Francis and Tania Hindmarch, who hope that you love them as much as they do. Made from end of stock Liberty cotton, this floral 'Bessie' dress has a ruffled collar, puffed sleeves and the label's signature large side pockets. Don't save it for best, wear it as often as you can.
