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£280.00
Selfridges Says: Based in Los Angeles, PAIGE is no stranger to the laidback lifestyle of The Golden State. The brand’s relaxed, Cali-cool vibe is imbued into its collections, as proven by the Noella jeans. Spun from soft denim imbued with plenty of stretch, this pair is cut to a mid-rise silhouette and falls to a floor-sweeping, wide-leg silhouette. Pull them and stroll down to watch the sunset on the Pacific coastline (or the Atlantic, if you must).
Before she launched PAIGE - the first woman-led premium denim label - in 2004, Paige Adams-Geller was the denim industry’s go-to fit model. An instant hit, with Rosie Huntington-Whiteley and Alessandra Ambrosio among fans of its flattering silhouettes, from super skinny to hip flares, it now includes dresses and other relaxed everyday essentials.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.