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£45
Selfridges Says: Taking planet-friendly practices to the next level, Patagonia dreams up covetable designs that help save our environment one garm at a time. Cue: the 73 Skyline T-shirt. Stitched together form organic cotton, this short-sleeve style limits water waste while emitting less CO2 emissions than your typical conventional pieces. What’s more, it's finished with the brand's signature alpine-inspired logo at its chest.
Patagonia started small, making tools for climbers. Now, it makes clothes for outdoor adventures from trail-running to skiing and uses its voice to campaign for the protection of nature. Patagonia itself has taken impressive steps to reduce its environmental impact and set a goal for complete carbon neutrality by 2025.