Floral-Pattern Cotton-Terry Shirt

If you're wondering how Prada stays at the top of its game season after season, just check out this short-sleeved shirt to get your answer. A regular-fit style for all intents and purposes, it's cut from cotton-terry – yes, French terry – in place of the usual poplin weave, making it equal parts classic and contemporary. Signed off with muted florals and a subtle brand patch at the chest, this minimal piece is not one to be overlooked.

• 100% cotton

With a focus on bold silhouettes and unexpected details, Prada epitomises timeless elegance with a contemporary twist, setting trends and redefining sophistication for the modern era. An emblem of luxury and innovation, each piece showcases impeccable craftsmanship and cutting-edge design, from iconic handbags to avant-garde runway collections.