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£95
Launched in 2012, Danish label Rains draws on heritage designs and – you guessed it – the often-dreary weather of its native country. A reimagined school bag of past generations, the MSN backpack fuses Scandinavian minimalism and innovative practicality, with a waterproof fabrication, buckled fastenings and a spacious main compartment with enough room for your laptop.
Inspired by Scandinavian design heritage as well as weather, RAINS succeeded in making rainwear fashionable. With their minimal aesthetic, sophisticated colours and impeccable waterproofing, the Danish brand’s backpacks, jackets and bags make rainy days something to celebrate, not avoid.