RAINS comes from the native and rainy nation of Denmark, at the edge of the European continent, close to the ocean and with prevailing westerly winds. Factors that contribute to an average of 121 rain days each year. Grown from these rainy weather conditions comes the attitude, that a quick rain shower may well be beautiful as well as moody, but first and foremost requires the right outfit. We focus on the whole experience of going outside on rainy days. From the first sight, we strive to build a long term relation to our values, to become the main invitation to explore rainy days.