Unlike our beloved London, Los Angeles is sunny year-round – so it’s only natural that LA-based label Reformation has mastered the craft of summer-ready garments like the Afternoon dress. Soon to be flooding IG feeds throughout our three months of sunshine, the midi is swathed in a vibrant floral print and cut to a square-neck silhouette bolstered with self-tie shoulder straps. Slip this on and head to Columbia Road flower market for an Insta-match made in heaven.
Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.