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£50
After the perfect pair of jeans? LA-based label Reformation’s got your back. Meet Alyssa, your new denim go-to. Spun from a hardy stretch denim (organically grown of course, it’s Reformation after all), this pair sits high upon your waist for oodles of flattery before descending into a 90s-inspired straight-leg silhouette that you just won’t want to take off. Team with just about anything to achieve that LA cool aesthetic.
Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.