Born in sunny southern California, it’s no surprise that Reformation’s designs echo the area’s cool laidback approach to life with a side of sustainability. Whipped up in breezy linen (which is naturally anti-bacterial, repels insects and emits a fraction of the carbon that cotton does), the Anzio shirt is cloaked in stripes and cut to a blousy long-sleeved silhouette with a tie-up front. Slip it on with denim for a stroll along Venice beach, we say.
Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.