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Selfridges Says: If you thought that style and sustainability were mutually exclusive, think again. Meet Reformation: the Los Angeles-based label expertly combining eco-conscious production with Cali-cool fashion. From organic materials, fibres made from trees and deadstock to transparency reports, climate-neutral manufacturing and limited drops, Mother Nature is woven into every aspect of the brand, meaning your wardrobe and the planet have never looked so good. Win-Win.
Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.
