As a rule, denim drinks buckets of water during production. Luckily, LA label Reformation ensures its Charlie high-rise shorts are kinder on the planet. How? Well, for starters, the pair’s journey began as a seed at the world’s first carbon-positive farm in Australia. And secondly, they’re made from an organic cotton-blend that saves an impressive 1163 litres of water. It doesn’t get much more sustainable than this.
Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.