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£75 £140
LA-based Reformation often spotlights its sustainability credentials, and the Cowboy jeans prove the label walks the walk, too. Shaped from organic cotton, this high-rise pair is fitted to hug your figure at the hips before falling to a trend-ticking straight leg; they're also distressed at the knee to look like an old pair that still fits perfectly. For the summer, style them with sandals or even a pair of namesake boots.
Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.
'Made with 100% organic cotton. Organic cotton is grown without synthetic pesticides and fertilisers, uses less water and emits up to 46% less greenhouse gas than non-organic.'
