Cowboy Straight-Leg High-Rise Organic Cotton-Blend Jeans

Reformation is swapping the streets of LA with the dusty outback for the Cowboy jeans. Ready to be pulled on before grabbing your fringed jacket and lasso, this classic pair is topped with a high-rise waist before shaping into breezy straight legs. Oh, and they’re spun from an organic cotton blend that uses less water than typical manufacturing processes – so you can gallop into the sunset knowing you’re doing your bit for the planet.

• 60% organic cotton, 40% lyocell

Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.