Cynthia Fruitloops Embroidered Organic-Denim Jeans

Since Reformation made its journey across the pond to us here in the UK, more of us can enjoy a slice of its snap-worthy, sustainable style. A particularly tempting piece, the straight-leg Cynthia jeans are made entirely from organic cotton – grown in a way that doesn’t use pesticides that have an adverse effect on Planet Earth – and packs in a fruity print that’s playfully called “Fruitloops”; we do a love a retro cereal reference.

• 100% organic cotton

Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.