Cynthia Straight-Leg High-Rise Woven Jeans

Since Reformation made its journey across the pond to us here in the UK, more of its fans can enjoy a slice of its snap-worthy, sustainable style. A particularly tempting piece, the straight-leg Cynthia jeans are made from a blend that includes recycled and organic cotton – grown in a way that doesn't use pesticides that have an adverse effect on Planet Earth. Doused in a faded wash, they call for an oversized shirt – a pre-loved one, of course.

• 43% lyocell, 40% recycled cotton, 17% organic cotton

Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.