Selfridges Says: If you thought that style and sustainability were mutually exclusive, think again. Meet Reformation: the Los Angeles-based label expertly combining eco-conscious production with Cali-cool fashion. From organic materials, fibres made from trees and deadstock to transparency reports, climate-neutral manufacturing and limited drops, Mother Nature is woven into every aspect of the brand, meaning your wardrobe and the planet have never looked so good. Win-Win.
Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.