Able to dream up its designs from sketchbook to stores in under a month, Reformation can keep right on top of the latest trends. But this isn’t fast fashion as you know it – it’s actually part of the label’s plan for a more sustainable production process, resulting in less waste by only crafting the layers that are hot on everyone’s list. Items like the organic cotton Fiore shorts and cardigan, for instance – a tonal two-piece set designed with an all-over ribbed texture.
Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.