Hilda Floral-Print Crepe Midi Dress

Out to change the way we shop by making it easier to adopt sustainable habits, Reformation whips up the Hilda dress. Cloaked in a bucketload of blooms, the long-sleeve layer is crafted from viscose – a man-made fibre made from wood pulp sourced only from sustainably managed forests (meaning no deforestation here, thanks). The squared-off neckline reminds us of fairy tales and gowns, while the skirt pulls back to reveal a flash of leg.

• 53% viscose, 47% rayon

Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.