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£55
What started in 2009 as a small vintage clothing shop in Los Angeles is now a global brand. Reformation specialises in wearable, sustainable fashion, and it's always right on-trend. The Y2K movement is still going strong, bringing about a resurgence of cargo trousers. That's precisely what the relaxed McKenna jeans are shaped as. Made with organic cotton, the material is more ethical and better for the environment than the traditional kind.
Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.
'Made with 60% organic cotton and 40% lyocell. Lyocell is made from plant cellulose. While chemicals are used in its production, it is a closed-loop process, meaning that chemicals can be extracted and waste water reused. Organic cotton is grown without synthetic pesticides and fertilisers, uses less water and emits up to 46% less greenhouse gas than non-organic.'
