Reformation is a label that chimes well with us here at Selfridges. Championing sustainability as well as fashion-savvy designs, the cult Los Angeles brand crafts the Noha dress as part of its latest covetable collection. Vetoing patterns and embellishment in favour of a simple silhouette, this mini is whisked up from viscose, a wood pulp sourced in protected forests. Style simply by throwing on a pair of rattan sandals.
Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.