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£170
Keeping our wardrobes planet-friendly since opening its doors in 2009, LA-based Reformation is an expert at imbuing sustainable styles with a breezy Californian attitude. The latest in its roster? The Penney trousers, which are shaped from pure organic cotton (requiring less water and energy in production than standard cotton) into soft corduroy. Sculpted to a high-rise silhouette, the relaxed-fit pair is cut with flared cuffs for a free-spirited finish.
Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.